Skills and Expertise
Who I am
Filmmaker and Creative Producer with 10+ years of experience in international branded campaigns and video productions from concept to delivery. At Trilogy Creative, I have led and managed 30+ campaigns across Armenia, Georgia, the UAE, and Europe, working with international teams and client workflows. My work includes collaboration with WIRTZ Film & Experience (Amsterdam) on a project for the UN Water Conference 2024 in New York. Among clients are Google Pay, Amex Gold, Krisp, and Fiat Professional. I have recently completed the KinoEyes European Film Masters between the UK and Portugal, focusing on visual storytelling and digital-first production. Since 2023, following training at the Curious Refuge AI Storytelling Academy, I have integrated AI tools into creative development, visual generation, and production workflows.
How I work
Research & World Building
My process begins with research. With a background in sociology, I approach projects through deep exploration of the topic, the audience, and the cultural context. I initiate meetings and discussions about the core of the message and the goal. This helps shape ideas that are both conceptually strong and relevant to the people they speak to.
Concept & Execution
From research I develop the creative concept and visual direction. This includes narrative development, visual references, character exploration, and designing the visual world of the project - whether it is a film, brand campaign, or AI-generated environment. I assemble the right team and manage workflow and creative processes.
Continuous Evaluation
The evaluation, case studies and retrospectives are the ongoing part of my process, as they help us to be up to date with the industry, It helps us to refine my work, and align it with industry standards, audience impact, and project goals.
Skills and Expertise
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