ACBA X GPAY
This film campaign announces the launch of Google Pay in Armenia in collaboration with ACBA Bank. The concept and visual direction were developed with a focus on contemporary local trends, featuring a minimalistic black environment with dynamic light elements emerging from the iconic “G” symbol. The film is directed by Michael Khalapyan, Concept developed and Creative Management by Armik Israyelyan. Production Trilogy Creative.
Requirements & Result
Faced with an ambitious three-week timeline, we developed a comprehensive launch campaign for Google Pay in partnership with ACBA Bank. From initial ideation to final delivery, the project required a fast but detail-oriented workflow. My role centered on bridging the gap between local market insights and international standards, managing dual-stakeholder approval between ACBA and the Google Pay global head office.
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