This project focuses on the development of a visual identity for Humans Casting Agency through an AI-assisted creative process. The core visual language is built on the interplay between human silhouettes and geometric forms, symbolizing the relationship between individuality and structure. The core idea was "Every production has a structure, Every structure needs the right human". The hero visuals feature a singular human figure interacting with abstract shapes within a monochromatic pink environment, establishing a distinctive and contemporary brand presence.
Process & Tool Selection
Initial visual concepts and character studies were explored through Midjourney, allowing for an interplay between human forms and geometry. These raw AI outputs served as the conceptual foundation, which were then imported into Adobe Illustrator to be refined and finalized. Using Illustrator’s AI vector tools and manual path editing, the abstract silhouettes were sharpened into clean, scalable brand assets. The final identity system and interactive prototype were structured within Figma, where typography, layout hierarchy, and user flow were integrated into a digital experience ready for handoff.
Evaluation & Outcome
As a recent experimental project, the project has been positively received for its innovative use of AI in visual identity creation. It successfully established a visual direction defined by boldness, abstract, and modern sense of brand visual identity.
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